Leaders - mBank
mKanon – mBank's Communication Standard
mKanon is our communication standard, created in accordance with plain language principles. The main idea behind mKanon is to approach communication from the recipients perspective. We apply mKanon in both external and internal communication. We ensure that our brand personality is characterized by communication that is:
- concise,
- comprehensive,
- clear,
- honest,
- empathetic,
- conversational ("we"-focused),
- linguistically correct.
Content Review Tools
We created a tool that helps us produce content in line with mKanon. It highlights linguistic forms that make text unclear, showing what should be changed in our communication to make it more user-friendly. All our employees can use this tool. For convenience, we integrated it into email streams and other applications where we create content daily.
mKanon Ambassador Team
We established a team of mKanon ambassadors – people who ensure all our communication is accessible and compliant with mKanon principles. Together with the mKanon team, they ensure that our communication follows established guidelines.
Inclusive Communication
Our communication – in line with mKanon – aims to be empathetic, which means it should consider recipients' perspectives. Therefore, we ensure our content is as universal as possible and doesn't exclude anyone. We adapt our communication to recipients' needs and use gender-neutral language.
Linguistic Quality Mark (Językowy znak jakości)
The Polish Language Foundation (Fundacja Języka Polskiego) awarded us three certificates confirming that our communication complies with plain language principles, and that we are an institution committed to clear and understandable communication. We received three certificates in the categories: PEOPLE, TEXTS, and INSTITUTION.