Leaders - Credit Agricole
Plain Language Connects, Doesn't Exclude – Plain Language and Accessibility Days at Credit Agricole
Credit Agricole organized Plain Language Days for the fourth time, and this year combined them with accessibility topics. This year's edition was divided into interactive experience stations and online meetings dedicated to creating communication that is simple, understandable, and accessible to everyone.
The program included 11 webinars. Experts discussed what distinguishes accessibility from comprehensibility, how language affects user experiences, and how to simplify messages so that no one feels excluded. Participants learned the principles of creating digital content compliant with WCAG requirements (international guidelines that support the creation of websites and digital services accessible to all users), discovered how to use plain language in internal and product communication, and how to design messages tailored to different groups. The program also covered topics related to linguistic flexibility, inclusive language, ETR principles (Easy-to-Read text), and the use of assistive technologies.
Change Your Perspective
The on-site portion took place at Credit Agricole Group headquarters in Wrocław. Participants visited 8 experience stations, prepared in collaboration with the TAKpełnosprawni Foundation and HR Fair Play. The initiative allowed participants to experience the daily lives of people with various disabilities and better understand the challenges they face. Credit Agricole volunteers also participated in the activities.
Plain Language Days is a recurring event that supports the development of a culture of plain, understandable, and accessible language in banking communication. Reports from the event are available on Credit Agricole's LinkedIn profile.
Source: LinkedIn