WEBVTT

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I would say
80% would be the fear 
of the law

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and 30% would be 
the need of the consumer.

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 So yeah, that would be my answer,
because there is also sometimes

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some people, when you manage 
with an awareness session and something

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like that, they managed to be
in the feet of the people 

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and to be at the seat of the people
suffering from the

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misconfguration of the "misdesign"
and such things.

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So they say, "OK, now I'm going to
pay attention and now I'm going to correct it".

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So that can work also.

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So, yeah, but the threat
defintely works a lot better 

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 and EAA helps a lot.

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It may sound like nothing, 

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but in ithe company we manage for
certain meetings to ask for

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an interpreter for deaf people,

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so for French "deaf language" 

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and a lot of colleagues of us
said, "OK, that's the first time 

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I can follow up this meeting".

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So, that shows that you bring new

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users that you never had before,

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and that's the thing that people

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 tend to forget with that.

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There are some people,

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they don't go to your service or
they don't want to use your service

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because they know they
cannot do that.

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So, as soon as they realise that 
at some point in time you made 

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the necessary developments of
necessary changes 

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to make that usage available to them, 
you just gain customers.

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That's one of the main
improvements that you bring.

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So yeah, empathy would be 
the thing that, if I had a wand,

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 a magic wand, I would.

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 I would change.

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 Yeah.

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Well, when you ask anyone 

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to follow a standard, make sure your
standard is ready before

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 requesting it to be the one that
you should be following.

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Most of the people are lost
because they don't know how 

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they are supposed to apply things and
because their regulatory

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 organisation is not even ready for that.

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Because that's another lack from

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from the EA.

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It's like, "OK, we are launching

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the directive", OK, so the laws
were ready, but locally everybody

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 has to deal with their own
politics, right?

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 So they didn't really
organise themselves correctly.

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The spread of the fine

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doesn't really workin a

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in a company like Orange, because the
fine is too low compared to GDPR,

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or you know, so...

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But, the backlash does work.

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That is like brand shaming
and such things.

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 It's something that the companies
are afraid of because it does work

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 on the price of the market share.

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 I didn't really record all this.

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 I didn't keep traceable this.

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 I should.

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 That's one of the things that I
will be doing in the next future

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 like, OK, the success stories,
we should be sharing them a lot

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more and having them, but I just
don't know how.

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 I'm not going to write a book of it.

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 Maybe I should.