Progress - Business Results Post-EAA
Two-Year EAA Tracking Study
We analysed the same organizations we studied in 2023, tracking two years of accessibility progress across EAA-covered sectors. This comparative approach reveals which organizations sustained improvements and which approaches deliver lasting results.
The study's goal was to verify the extent to which organizations that acted on accessibility in 2023 maintained or improved their results, and how Poland's position shapes up against other European markets following the entry into force of EAA regulations.
The assessment aimed not only to identify the level of compliance with WCAG 2.1 criteria at AA level, but also to understand how individual sectors manage accessibility implementation as an element of quality management and user experience. An important aspect of the analysis was also to verify whether companies that several years ago began systematic work in accessibility maintain their upward trend and what practices bring them the best results.
What We Found
The findings confirm that where accessibility is treated not as a one-time project but as a process embedded in organizational culture, the effects are lasting and the level of compliance remains high.
| Sector | Poland 2023 | Poland 2025 | Europe 2025 |
|---|---|---|---|
| Banking | 59% | 80% | 73% |
| E-commerce | 51% | 54% | 58% |
| Telecommunications | 57% | 63% | 70% |
Progress Across Industries
Conducting the study on the same sample made it possible not only to capture progress but also to identify gaps and factors differentiating individual sectors. In this year's edition of the report, particular attention was paid to three industries: banking, e-commerce, and telecommunications – constituting the main areas of customer contact with digital services.
Comparison of domestic and European results clearly shows Poland's shift toward higher compliance, while simultaneously revealing variation in the dynamics of change between industries. A correlation is visible between maturity of implementation processes and sustainability of effects: companies that have been consistently adopting accessibility strategies for several years, developing design systems and regularly conducting audits, maintain stable results.
The European Context
Comparative analysis at the European level shows how different EAA execution models influence the pace of change. Poland, especially in the banking sector, achieved results above the European average, which testifies to the growing maturity of financial institutions in designing digital services according to accessibility principles. In other sectors – e-commerce and telecommunications – growth dynamics are smaller, but a clear trend toward standardization and consolidation of good practices is observed.
We employed the Solid Foundations Method, focusing on functionalities crucial for users completing essential tasks - logging in, making purchases, contacting support, making payments. Rather than testing every WCAG criterion, we assessed whether users can actually accomplish what they came to do.
The Maturity Factor
This planned analysis enabled capturing actual progress, both in terms of technical compliance with WCAG criteria and organizational maturity, understood as the ability to maintain and develop accessibility standards over time. The results show a clear correlation: organizations that have been consistently implementing accessibility for several years within organized processes (regular audits, work with design systems, testing with users with diverse needs) achieve higher and more stable results.
Comparison of results with data from other European countries allows observation of differences in EAA implementation dynamics and market maturity. Poland maintains a leading position in banking, and the telecommunications sector shows the highest growth rate. In e-commerce, challenges remain visible, but the direction of change remains positive.
The audit results, which we present in graphical form on the next page, constitute a synthetic summary of progress in digital accessibility in the years 2023–2025. Meanwhile, a detailed description of the Solid Foundations Method and the research criteria applied can be found in the final part of the report.
