BAF Business Accessibility Forum

This report exists to bring clarity to the accessibility conversation. Rather than declarations and isolated progress updates, our goal is conversation – between businesses, NGOs, and regulators in key sectors: banking, e-commerce, and telecommunications in Poland and across Europe. We approach web accessibility from multiple angles. What interests us is not just "whether" but "how" – how organizations translate requirements into daily practice and what insights emerge for the broader market.

We compare this year's results with 2023 data to capture change over time: what businesses have accelerated, what remains challenging, and where new ambiguities appear. We seek a deeper understanding of "what works" – which approaches translate into sustainable improvements and stronger user experiences.

— Przemek Marcinkowski
CTO, the Visibles 

Our analysis is designed for conversation and action. It supports boards, product owners, and project teams with practical guidance, clear priorities, and measurable next steps. We invite you to treat it as a reference point, a support map that helps you find your next step more easily.