A Word from BAF
The EAA is now in force. But what does accessibility transformation actually look like in practice?
We tracked progress from 2023 to 2025 across banking, e-commerce, and telecom and spoke with leaders from EU institutions to business pioneers, and mapped what works.
The good news: accessibility is rising. Our data shows real, measurable progress. Business is moving, and the EAA is accelerating change.
At the heart of this report are conversations with those shaping accessibility across Europe, and stories from organisations leading the way.
We are all still learning. Accessibility reaches every department, and the conversation is far from over. This report is our contribution to keeping it going.
Dr. Karolina Mendecka
Director, Business Accessibility Forum
Under the auspices of IAB Poland
Interactive Advertising Bureau Poland is shaping the Polish digital ecosystem since 2000. Brings together 250 of the most important companies of the Polish digital marketing: the largest portals, digital agencies, specialized services, social networks, leading global Internet platforms and companies, AdTech, MarTech, advertisers and other entities.
One of the largest IABs in Europe. Part of IAB global family, member of IAB Europe, IAB TechLab, Business Center Club.
The IAB's mission is to support the activities of its members in the interactive communication market and to popularize the Internet as an effective medium through promotional, research, educational and legal protection activities.
Media partnership
xyz.pl - an independent news outlet with an economic focus, going beyond business and market topics. It also publishes content related to new technologies, politics, sports, and culture.
It is not limited to a domestic perspective. Cooperation with correspondents and experts around the world enables the delivery of broad, international context for the most important events.
The platform operates on a subscription-based model, prioritizing reliability, in-depth analysis, and responsible journalism. At the same time, it consistently develops the digital accessibility of its products to ensure that high-quality information is available to the widest possible audience.
Report authors
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